Alden put in lots of effort in assisting with the purchase of my new vehicle, and kept the experience light-hearted and low stress. He displays good product knowledge and was willing to admit when he didn't immediately know an answer to one of my questions; he offered to look into it and get back to me. I felt he spoke genuinely and seems to pride himself in honesty in his dealings. The honesty combined with product knowledge gave me a strong sense that he believes in the brand. Keep it up Alden!